About About About
WELCOME TO SELFISH MOTHER - an online shop and marketplace, brought to you by former journalist and Selfish Mother Creative Director Molly Gunn. 

Selfish Mother started life as a blogzine in September 2013 & morphed into a shop when Molly launched her signature MOTHER tee in 2014, to raise funds for female survivors of war. 

Formerly called The FMLY Store, we are now called Selfish Mother Marketplace - selling clothing, lifestyle accessories, furniture, kidswear and other items by a independent labels and also individuals. 

SM Marketplace also sells Selfish Mother's own-brand clothing as well as special #GoodTees projects that give back... so far our #GoodTees have raised over £1 MILLION for ace causes!

We're a small team based in Bruton, with a converted chapel HQ on Bruton's high-street. We lovingly package each of our own orders in plastic-free packaging & send from our awesome Somerset HQ... (orders sold by other people are shipped directly from them - check the vendor profiles here)

The blog is still going strong and you can write posts for Selfish Mother Blog HERE. Simply sign up and post straight away. We share your posts on Instagram and Facebook. 

Talking of social media... we LOVE a bit of social interaction!
Follow & engage with us on Instagram & Facebook: @selfishmother
and on Instagram @selfishmother_marketplace

Want to know more? A few more facts below.... 


#GoodTees look good, feel good, and do good. It all started with a MOTHER Tee, launched by Molly Gunn in 2014, after hearing of the crisis in Syria and wanting to help. She donated money from every tee to Women for Women International, starting a #GoodTees movement that grew thanks to our supportive social media tribe and famous fans. Simply by donating £5 from every #GoodTees purchase you make, we can help people and families all over the world - it’s awesome! As of January 2018, #GoodTees have donated £836k to charities who are doing incredible work, including mothers2mothers, Women for Women International, KIDS Charity, Help Refugees, Save The Children, CALM and Trekstock. Find out more on our CHARITY page.


Selfish Mother Shop is online with a HQ & event space in Bruton, Somerset. Wherever you are in the world, each order is packed by us, with our super Customer Happiness team on hand to make sure you’re…happy! Since opening our doors in 2016, we’ve welcomed inspiring folk like Pearl Lowe, Leah Wood, Giovanna Fletcher, Bryony Gordon, Holly Tucker, Mother of Daughters, Dress Like A Mum, Melissa Hemsley and Mother Pukka. We’ve hosted craft workshops, kids' yoga, book signings, parties and panel talks. Keep an eye on our Events Calendar to see what’s going on in HQ, and keep up with our antics on Instagram and Facebook.

ABOUT MOLLY GUNN is an online platform for likeminded parents, created in 2013 by Molly Gunn as an antithesis to the pressure for mothers to be 'perfect'. A space to share the realities of parenthood and say it’s OK to put ourselves first sometimes! Since the blog launched, Selfish Mother now has thousands of writers and readers, a #GoodTees initiative, a dedicated dad’s blog - The FMLY Man - and a NEW range of digital masterclasses, sharing Molly's tips learned through growing a blog into a brand. Before she was Selfish Mother, Molly was a fashion journalist for publications such as the Guardian, The Daily Telegraph, Red, Grazia, ELLE Magazine and She had her first child in 2011 and now lives in Somerset with her husband Tom, a music producer, and their three children, Rafferty, Fox and Liberty.